UK-based gambling company Ladbrokes has announced on Thursday that Kristof Fahy has joined their company as the new Chief Marketing Officer and he will be in charge of all brands, marketing and other related activities both Retail operations and Ladbrokes’ digital.
Before Fahy joined the company, he was the Chief Executive at the Telegraph
Media Group as well as at the William Hill PLC who is Ladbrokes’ rival.
has said in a statement that he’s really happy to be joining Ladbrokes at an
exciting time for the company and he’s looking forward to developing that
strong brand with their marketing, advertising and sponsorship activities.
According to him, marketing is key to Ladbrokes CEO Jim Mullen’s strategy for
the company and that they now have a number of opportunities to showcase the
enthusiasm their brand brings to sport.
also stated that he is determined to deploy their skills, expertise and brand
strength in the segments and sports where consumers are most active. This is
why they plan to work with sports that are open to and fully understand the
value of what their company offers. You can click
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Ladbrokes’ CEO Jim Mullen said that Fahy is an
excellent addition to the company at a crucial time for the gambling company.
With Fahy as the new Chief Marketing Officer, the Ladbrokes brand will most
certainly be seen in many places in future.